Interactive BrochuresAn alternative to PPT, allowing the Presenter to showcase a full suite of Proserv Technology solutions in a connected view, allowing the audience to understand the subsea, topside and renewable technologies together or singular, always defining the benefits to the customer
Easy Navigation - Information is layered, allowing users to explore key details at their own pace
Integrated Media - Videos and interactive elements make complex topics easier to understand
Multi-Level Content - Interactive product cards with pop-ups provide technical details in a structured format
Global Perspective - Showcasing Proserv's expertise and worldwide operations
Video and AnimationProserv has strategically leveraged video content to enhance its brand visibility, showcase its technological innovations, and foster internal engagement. Here's a breakdown of how video plays a pivotal role across both external and internal communications:External Branding and Technology Promotion"The Secret Is Out" CampaignWhile the specific video wasn't directly accessible via the search, Proserv’s broader video strategy exemplified by campaigns like "The Secret Is Out"—is designed to:
Create intrigue and engagement around proprietary technologies like ACT (Augmented Controls Technology).
Visually demonstrate the capabilities and benefits of their solutions, making complex technologies more accessible to clients and stakeholders.
Drive traffic to proserv.com by sparking curiosity and encouraging deeper exploration of their offerings.
These videos often blend storytelling with technical insight, positioning Proserv as a forward-thinking leader in energy technology.Internal Engagement and Culture Building#PeopleMakeProservThis hashtag celebrates the people behind the brand, using video to:
Highlight employee stories, achievements, and milestones.
Foster a sense of community and pride across global teams.
Reinforce the company’s values and culture through authentic, human-centered content.
FRESH TechTalk SeriesThis internal video series:
Features Proserv employees from around the world, sharing insights on innovation, projects, and personal experiences.
Encourages knowledge sharing and cross-functional collaboration.
Keeps employees informed and inspired by showcasing the cutting-edge work happening across the company.
Why Video Works for Proserv
Engagement: Video captures attention more effectively than text or static images.
Curiosity: Teaser-style content like "The Secret Is Out" builds anticipation and interest.
Traffic Generation: Compelling video content encourages viewers to visit the website for more information.
Human Connection: Internal videos strengthen team bonds and highlight the people driving innovation.
Animation plays a key part in demonstrating to customer new products/technologies such as the recent Phasecatcher animation.Interactive LandscapeAn alternative to PPT, allowing the Presenter to showcase a full suite of Proserv Technology solutions in a connected view, allowing the audience to understand the subsea, topside and renewable technologies together or singular, always defining the benefits to the customer
Works offline — perfect for events, meetings, or remote sites
Centralised content — interactive tools, PDFs, brochures and more
Smart search & sharing — full-text search with instant email, QR and shortcode options
Built as a PWA — installable across desktop, tablet and mobile
Sale Enablement AppDesigned to support conversations — giving sales teams the confidence to respond in the moment and the tools to do it well.
Works offline — perfect for events, meetings, or remote sites
Centralised content — interactive tools, PDFs, brochures and more
Smart search & sharing — full-text search with instant email, QR and shortcode options
Built as a PWA — installable across desktop, tablet and mobile
Sales EnablementThe Proserv marketing team has empowered the BD, Sales, and Business Unit Leads with powerful digital sales enablement strategies, centred around their mobile-first Sales Enablement app and the introduction of Interactive Digital Brochures. These dynamic tools provide on‑demand access to digital brochures, case studies, animated product videos, interactive presentations, and success‑story portfolios allowing commercial teams to “show and tell” compelling content in real time during customer engagements. Complementing this is a proactive external affairs and PR function that ensures every new contract win, technology milestone, or strategic partnership is amplified across high‑value channels from targeted media relations to thought‑leadership placements and social coverage. By marrying rich, shareable digital content with disciplined external communications, Proserv sharpens its commercial edge accelerating sales cycles, reinforcing brand credibility, and enabling seamless alignment between marketing and revenue-driving teams.BrandingProserv stands proudly at the forefront of the global energy sector as the world’s leading Controls Technology Company, renowned for its pioneering spirit, technical excellence, and unwavering commitment to innovation. Embodying the FRESH values: Forward as a Team, Right Thing Right Way, Entrepreneurial Spirit, Serious About Service, Help, Share and Communicate.Proserv’s brand is a beacon of quality and trust, consistently offering customers a compelling and dependable option in a competitive landscape. Our reputation as a leader and trailblazer is not only reflected in our cutting-edge solutions but also in its ability to attract and retain top-tier talent across the globe. By fostering a culture that champions collaboration, continuous learning, and purpose-driven work, Proserv ensures its people are as dynamic and forward-thinking as the technologies it delivers, making it a brand that inspires confidence, loyalty, and long-term partnerships.Ultimately creating ‘Fans Of The Brand’RecruitmentUsing a theme such as our ‘Lego Models’ for our recruitment campaign ensured Proserv articulated and presented both the roles and the brand in a fun and interesting manner with positive feedback on the visuals. (images attached).The launch of Proserv’s Team Tailor careers page marked a significant milestone in enhancing the company’s employer brand and global talent acquisition strategy. Developed through a close collaboration between the Proserv Marketing team and the global HR function, the site was carefully designed to reflect the company’s values, culture, and career opportunities in a compelling and accessible way. By combining strategic messaging with user-friendly design and SEO best practices, the team ensured that Proserv’s roles are easily discoverable by top talent worldwide. This partnership not only strengthened the visibility of Proserv’s employer proposition but also created a seamless candidate experience that supports the company’s long-term recruitment goals.Social MediaProserv UK’s social media strategy has been laser‑focused on transforming followers into genuine “fans of the brand.” A key milestone came in May 2025 when the LinkedIn page surpassed 50,000 global followers, a powerful reflection of the trust and engagement Proserv has cultivated across the energy sector. But the company didn’t stop at vanity metrics, this milestone helped elevate visibility, credibility, and real‑world business opportunities. In parallel, Proserv UK’s consistently high‑value content ranging from thought‑leadership articles and customer stories to insights into innovation has positioned the company as one of the top 10 social media influencer companies in the energy industry for 2024, underscoring their role as trusted voices in the market.By building community, driving engagement through dialogue, and showcasing its technical and commercial leadership, Proserv UK’s LinkedIn strategy has moved beyond broadcasting to creating a dynamic fan base that actively amplifies its impact and reach.EventsProserv has embraced a dynamic and impactful approach to industry engagement throughout 2025, leveraging a diverse range of events to elevate our brand, foster collaboration, and showcase expertise.The year kicked off in Texas at Subsea Tiebacks, where a well-attended client evening brought together 80 customers and guests, setting a strong tone for the months ahead. The Measurement team made their mark at the Amsea Flow Measurement event in Abu Dhabi.Going forward, Proserv is exhibiting at RenewableUK’s Global Offshore Wind in London with stand presentations, and a drinks reception. Business development efforts continued at the West African Energy Summit, led by Iain Smith, Dan Fearnley, and Simon Andrew, who connected with industry leaders in London. Looking forward, the Stavanger team will represent Proserv at OTD, and the Measurement team will return to Norway for the Global Flow Measurement Workshop in Tønsberg. The year will culminate with a strong presence at ADIPEC in Abu Dhabi, where Proserv will exhibit in the Digitalisation Zone over four days. These events not only enhance brand visibility and thought leadership but also provide invaluable opportunities for networking, knowledge exchange, and deeper insight into evolving customer needs and technologies.WebinarsThrough a strategic collaboration with Oilfield Technology, the Proserv Marketing team successfully delivered a high-impact global webinar series that significantly enhanced the company’s commercial visibility and industry engagement. By spotlighting Proserv’s innovative approach to maximizing asset life span and operational efficiency, the webinars attracted a diverse international audience of key decision-makers and technical professionals. This initiative not only reinforced Proserv’s position as a thought leader in energy technology but also generated valuable leads, deepened client relationships, and opened new avenues for business development. The campaign’s global reach and targeted content strategy exemplified the team’s ability to translate technical expertise into compelling, commercially valuable narratives that resonate across markets.The next in the series will be In August 2025.Tageted CampaignsAs part of a targeted LinkedIn campaign, Proserv spotlighted our cutting-edge ECG™ (Embedded Condition Monitoring and Grid) technology tailored for the renewables sector, particularly offshore wind.The campaign featured a concise, visually engaging post with a clear headline: “Unlock Real-Time Intelligence for Your Wind Assets.” The messaging was crafted to resonate with asset managers and O&M leaders, highlighting key benefits such as predictive maintenance, reduced downtime, and enhanced grid stability. A short video clip demonstrated ECG in action, paired with a compelling call-to-action: “Find out how ECG is redefining asset performance – click to learn more.” This approach not only drove traffic to a dedicated landing page but also reinforced marketing’s role as a commercial enabler, generating qualified leads and measurable engagement through analytics and follow-up outreach.External Affairs and PRProserv’s external affairs strategy is anchored in a proactive public relations approach that leverages both traditional and digital media to amplify its global footprint. Through a series of targeted press releases and strategic article placements in respected regional publications such as Energy Voice and, more recently, OGV Australia, Proserv has effectively highlighted its operational successes and technological innovations across key markets, including the Asia-Pacific region. These efforts not only enhance brand visibility but also reinforce stakeholder confidence and industry credibility.A notable example of this strategy’s impact is the feature on CEO Davis Larssen in The Times, which underscored Proserv’s leadership in energy technology and its commitment to sustainable solutions. This kind of high-profile media exposure exemplifies the value of PR in shaping public perception, attracting talent, and supporting business development initiatives.
Digital Interactive Brochures
Videos
The FutureProserv UK's forward-looking marketing strategy, "Scaling Smarter Content, Tools and Delivery," is designed to build a dynamic ecosystem that seamlessly supports both the overarching Proserv brand and the distinct identities of its Business Units. At the heart of this strategy is a data-driven approach, leveraging advanced SEO techniques, robust data capture, and in-depth competitor analysis to ensure Proserv remains highly visible and relevant in a competitive marketplace.By aligning content creation with real-time insights and search trends, we are not only enhancing discoverability but also tailoring messaging to resonate with specific audience segments. This dual-focus approach empowers each Business Unit to maintain its unique voice while benefiting from the strength and consistency of the macro Proserv brand. Through intelligent content delivery systems and strategic digital tools, Proserv is ensuring that we are not just seen but chosen as a trusted, innovative partner across the energy sector.
Structured Delivery Model
→ Agency on Tap: Monthly/quarterly content allocation ready to deploy for new units, regions or campaigns.
→ Blueprints system: Standardised adaptable interactive blueprints to enable rapid creation and deployment of content to support operations across the business.
→ Digital Playbook: A centralised, living library of all Lexes and tools, grouped by BU, region and tool type.
Read more
Structured Delivery ModelRepeatable. Scalable. Ready when needed.We’re building a content delivery model that supports Proserv’s internal agency vision — consistent, flexible and aligned with both macro brand goals and individual business unit needs.Agency on TapA standing monthly allocation for new content — covering brochures, bid tools, internal explainers or capability decks.→ Allows teams to plan ahead while staying agile.➝ Reduces time spent scoping and briefing individual jobs➝ Ensures consistent output without overloading internal teamsBU / Region Blueprints→ Pre-designed, flexible blueprints for a wide range of use cases→ Speeds up content delivery while ensuring brand alignment.→ Easily adapted to sector, geography or proposal type.➝ Enables consistent storytelling across the organisation➝ Minimises duplication across business units and geographies
Proserv's Digital PlaybookA structured, centralised hub for all live tools — grouped by audience, purpose, BU or region.→ Acts as the single source of truth for Proserv’s interactive content.→ Supports sales, onboarding, training and strategic comms across the business.➝ Promotes knowledge sharing across departmentsTogether, these elements form a delivery model that’s designed to evolve — giving Proserv the ability to meet demand quickly, stay on message, and scale digital content without reinventing the wheel.
Ever-Expanding Possibilities
→ Interactive Landscapes: Effortlessly explain complex or interconnected systems in an easy to grasp format.
→ Rotograms & Process Visuals: Modular storytelling tools for product and systems.
→ Sales Enablement Tools: Sales decks, self-assement tools and product configurators to speed up the sales cycle.
→ Spec Comparison & Explainer Tools: Guide technical teams and clients to better decisions
→ Event Support Tools: Visual aids, demo decks and digital takeaways to maximize results from in-person events.
Read more
Expanding Smarter ToolsPowering clearer communication, faster delivery and more meaningful engagement.These tools are already proving their value — and now there’s an opportunity to roll them out more widely across teams, regions and business units.Interactive LandscapesHigh-level overviews that bring Proserv’s full offering together in one place — perfect for showcasing how systems, services or solutions interconnect.→ Ideal for presenting complex ecosystems clearly, whether by market, BU or technology→ Users can zoom in to explore specific areas without losing the bigger picture→ Supports strategic conversations by showing the breadth and depth of capability at a glanceRotograms & Process VisualsInteractive, modular views that explain how products fit together, move through systems, or can be upgraded.→ Ideal for sales conversations, proposals and technical demos.→ Can be built to match product architecture or use case.Internal Enablement LexesTargeted tools designed to onboard new starters, upskill sales teams or support product rollouts.→ Tailored by BU, region or role.→ Perfect for complex product portfolios or evolving messaging.
Spec Comparison & Explainer ToolsSide-by-side views to compare models, capabilities or configurations.→ Helps both internal teams and external clients make confident choices.→ Can be embedded in brochures, bids or training tools.Event-Ready EditionsQuick-turnaround versions of core content — tailored for sector, geography or client profile.→ Reuse existing content in new contexts without rebuilding from scratch.→ Ideal for global events, client visits or strategic meetings.Together, these elements form a delivery model that’s designed to evolve — giving Proserv the ability to meet demand quickly, stay on message, and scale digital content without reinventing the wheel.By building on these tools, Proserv can deliver clearer messaging, faster responses and more tailored experiences — without adding complexity behind the scenes.
Future-Ready Innovation
→ AI driven smart personalisation
Adapt existing content for different industries / use cases automatically complete with relevant case studies.
→ AI Case Study Generator(in development)
Turn rough notes and transcripts and into polished, formatted and on-brand case studies.
→ Simple, powerful realtime editing(in development)
AI chat based editing of documents for rapid updates when or wherever you need them.
→ Sales pipeline support(in development)
Create tailored version of documents for specific clients or projects and track how they interact to better understand their needs
→ Innovation pipeline
A constant evolution of possibilities to expand and refine how you communicate.
Read more
Future-Ready InnovationPilot-ready tools that bring speed, relevance and scalability to content delivery.We’re exploring light-touch innovations that help Proserv move faster, personalise more intelligently, and reduce the effort required to deliver powerful content.AI driven smart personalisationFilter content by audience type, region or sector.→ Ensure each user sees only what’s relevant to them→ Reduces friction, increases engagementAI Case Study Generator (in development)Transform internal notes, call transcripts or bullet points into polished, branded case studies→ Cuts turnaround time dramatically→ Builds a growing bank of content without overloading the team→ Turns everyday work into reusable sales assets→ Maintains brand voice, even from varied inputsSimple, powerful realtime editing (in development)AI chat based editing of documents for rapid updates when or wherever we need them.→ Make live content changes in response to evolving conversations or stakeholder input.→ Instantly reword, simplify or expand sections using natural language prompts.→ Eliminate version control issues—everyone always sees the most up-to-date version.Sales pipeline support (in development)→ Generate unique links for each proposal to monitor opens, views, and time spent per section.→ Highlight relevant content dynamically based on industry, opportunity stage, or decision-maker persona.Innovation pipelineKeeping track of future needs — even before they become briefs→ Quietly developed, ready to deploy when the timing’s right→ A living roadmap that evolves with our teams→ Lets us stay proactive, not reactiveWith these tools in the pipeline, we’re making content delivery faster, smarter and easier to scale — without adding pressure to your internal team.
Select an aspect to exploreStructured Delivery ModelExpanding Eco-system of optionsFuture-Ready Innovation
Case Studies
IWOCS Interactive BrochureOrganising Complex Information
Read more
IWOCS - A complex interactive brochureCommunicating detailed technical information can be a challenge, especially when dealing with complex engineering products. Too much information at once can be overwhelming, while too little can leave key details unclear.Proserv's IWOCS brochure was designed to present essential information in a structured and accessible way. With layered content, engineers and decision-makers can quickly find key details while having the option to explore in more depth when needed.
☑️ Easy Navigation – Information is layered, allowing users to explore key details at their own pace
☑️ Integrated Media – Videos and interactive elements make complex topics easier to understand
☑️ Multi-Level Content – Interactive product cards with pop-ups provide technical details in a structured format
☑️ Global Perspective – Showcasing Proserv’s expertise and worldwide operations
This format allows decision-makers to access key information quickly while keeping more detailed content available when needed.
Sales Enablement AppThe right content. Exactly when sales teams need it
Read more
Proserv's Sales Enablement AppProserv’s global team of Business Developers and Customer Managers regularly engages in complex technical conversations with clients around the world. To support these interactions, they needed a way to instantly access and share critical product information — even in remote or offline environments.The solution - a custom Sales Enablement app, designed to put powerful content in the hands of their commercial teams. The tool allows team members to ‘show and tell’ Proserv’s solutions in real time, whether at customer sites, industry events, or on the move.
☑️ Works offline — perfect for events, meetings, or remote sites
☑️ Centralised content — digital brochures, interactive tools, PDFs and more
☑️ Smart search & sharing — full-text search with instant email, QR and shortcode options
☑️ Built as a PWA — installable across desktop, tablet and mobile
The app includes a wide range of resources, structured around how Proserv does business — everything is searchable, shareable, and fully interactive, making it easier to support informed, real-time conversations.
☑️ Digital brochures
☑️ Case studies
☑️ Videos & animations
☑️ Interactive presentations
☑️ Track records & success stories
☑️ Instant content share option
The result is a tool that boosts confidence and agility for Proserv’s sales teams, enabling them to respond in the moment with the insight, innovation, and expertise their customers expect.
Bid Support DeckShowcasing Cylinder Technology
Read more
Bid Support Deck – Showcasing Cylinder TechnologyCreating an effective pitch tool for complex technical products means balancing clarity, detail, and control. Proserv’s sampling solutions team, needed a clean, interactive bid support deck to guide conversations and support confident decision-making in live meetings.The deck focuses on Proserv’s Cylinder Technology, featuring a smart, single-page layout. The key products arranged around a central menu, allows the presenter to jump to specific items without flipping through slides or losing flow.
☑️ Presentation-Friendly – All content accessible from one intuitive screen
☑️ Click-to-Reveal Detail – Users stay on the page while accessing deeper information
☑️ Track Record Integration – A dedicated pop-up highlights product success stories
☑️ On-Brand & Adaptable – Consistent with Proserv’s digital look and feel, and easily updated for future use
☑️ Built Fast – Delivered quickly and efficiently, ready to support a live bid
This format proved highly effective in helping the team communicate complex product strengths clearly, confidently, and professionally. It now serves as a flexible template for future proposals and pitch situations.
